Cundiff, Edward W. <br/><br/>
Fundamentals of modern marketing 
Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. 
 - 2 ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1976. 
 - xii, 484 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing