TY  - BOOK
AU  - Green,Paul E.
AU  - Frank,Ronald Edward
TI  - A manager's guide to marketing research: survey of recent developments
T2  - Manager's guide series
AV  - HF5415.2 .G67
U1  - 658.83 
PY  - 1967///]
CY  - New York
PB  - Wiley
KW  - Marketing research
KW  - Local
N1  - Bibliography: p. 165-178
ER  -