Green, Paul E. A manager's guide to marketing research survey of recent developments [by] Paul E. Green and Ronald E. Frank. - New York Wiley [1967] - 185 p. illus. 22 cm. - Manager's guide series . Bibliography: p. 165-178. LCCN: 67017339 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .G67 Dewey Class. No.: 658.83