Weiers, Ronald M. <br/><br/>
Marketing research 
Ronald M. Weiers. 
 - 2nd ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1988. 
 - 636 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135584795 
<br/><br/><label>LCCN: </label>88002541  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W43 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/3