TY  - BOOK
AU  - Alderson,Wroe
AU  - Shapiro,Stanley J.
TI  - Marketing and the computer
AV  - HF5415 .A38
U1  - 658.018 
PY  - 1963///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Local
KW  - Operations research
N1  - Includes bibliographies
ER  -