Alderson, Wroe. Marketing and the computer. Editors: Wroe Alderson , Stanley J. Shapiro. - Englewood Cliffs, N.J. Prentice-Hall 1963. - 443 p. illus. Includes bibliographies. LCCN: 63007403 /L Subjects--Topical Terms: Marketing researchOperations research LC Class. No.: HF5415 / .A38 Dewey Class. No.: 658.018