TY  - BOOK
AU  - Prahalad,C.K.
AU  - Doz,Yves L.
TI  - The multinational mission: balancing local demands and global vision
PY  - 1987///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - International business enterprises
KW  - Management
KW  - Local
N1  - Includes index; Bibliography: p. 273-281
ER  -