TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges: cases and exercises
T2  - McGraw-Hill series in marketing
PY  - 1985///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Local
KW  - Problems, exercises, etc
N1  - 921013
ER  -