Marketing challenges  cases and exercises 
[edited by] Christopher H. Lovelock, Charles B. Weinberg. 
 - New York  McGraw-Hill  c1985. 
 - xix, 665 p.  ill. 
 - McGraw-Hill series in marketing .
<br/><br/> 921013 
<br/><br/><label>ISBN: </label> 30.95 (est.) 
<br/><br/><label>LCCN: </label>84028950 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.