TY  - BOOK
AU  - Lazo,Hector
AU  - Corbin,Arnold
TI  - Management in marketing: text and cases
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5415 .L333
U1  - 658 
PY  - 1961///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Local
KW  - Case studies
ER  -