Westing, J. Howard <br/><br/>
Ideas modernas sobre mercadotecnia 
J. H. Westing, Gerald Albaum. 
 - México  Editorial Diana  1969. 
 - 615 p.  ill. 
<br/><br/> Translation of Modern marketing thought. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing