Dyer, Robert F. <br/><br/>
An analytic approach to marketing decisions 
Robert F. Dyer, Ernest H. Forman. 
 - Englewood Cliffs, NJ  Prentice Hall  1991. 
 - xiii, 368 p. 
<br/><br/> Includes Expert Choice Software demo disk for chapter six available in Circulation Department 1st Floor. 
<br/><br/><label>ISBN: </label>013558826X 
<br/><br/><label>LCCN: </label>89027451  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .D93 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/02