@book{7248,
	author = {Dyer, Robert F. and Forman, Ernest H.},
	title = {An analytic approach to marketing decisions},
	publisher = {Prentice Hall},
	year = {1991.},
	address = {Englewood Cliffs, NJ},
	note = {Includes Expert Choice Software demo disk for chapter six available in Circulation Department 1st Floor.}
}