TY - BOOK AU - Kassarjian,Harold H. AU - Robertson,Thomas S. TI - Perspectives in consumer behavior SN - 0136604404 AV - HF5415.32 .P47 1991 U1 - 658.8/342 20 PY - 1991/// CY - Englewood Cliffs, N.J. PB - Prentice Hall KW - Consumer behavior KW - Local KW - Marketing N1 - Previously published: Glenview, Ill. : Scott, Foresman, c1989; Includes bibliographical references and index ER -