Perspectives in consumer behavior 
[edited by] Harold H. Kassarjian, Thomas S. Robertson. 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  1991. 
 - vii, 616 p. 
<br/><br/> Previously published: Glenview, Ill. : Scott, Foresman, c1989. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0136604404 
<br/><br/><label>LCCN: </label>90040458  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .P47 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/342