@book{7243,
	author = {Kassarjian, Harold H.},
	title = {Perspectives in consumer behavior},
	publisher = {Prentice Hall},
	year = {1991.},
	address = {Englewood Cliffs, N.J.},
	edition = {4th ed.},
	note = {Previously published: Glenview, Ill. : Scott, Foresman, c1989.}
}