Herndon, Booton. Satisfaction guaranteed an unconventional report to today's consumers. - New York McGraw-Hill [1972] - ix, 342 p. illus. 920912 ISBN: 0070283508 LCCN: 72006159 //r86 Subjects--Corporate Names: Montgomery Ward. LC Class. No.: HF5467.W3 / H47 Dewey Class. No.: 381/.45/000973