TY  - BOOK
AU  - Cateora,Philip R.
AU  - Hess,John Milton
TI  - International marketing
PY  - 1979///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Export Marketing
KW  - LEMB
KW  - International business enterprises
KW  - Local
N1  - Includes index; Bibliography: p. 903-909
ER  -