Cateora, Philip R. <br/><br/>
International marketing 
Philip R. Cateora, John M. Hess. 
 - Homewood, Ill.  R. D. Irwin  1979. 
 - xv, 934 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 903-909. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>International business enterprises