Achieving optimal enrollments and tuition revenues a guide to modern methods of market research, student recruitment, and institutional pricing
William Ihlanfeldt.
- San Francisco, CA Jossey-Bass Publishers 1980.
- xvi, 267 p.
Includes index.
Bibliography: p. 251-257.
0875894526
79092463
Universities and colleges--Admission.--United States Marketing research College costs--United States.