Ihlanfeldt, William.

Achieving optimal enrollments and tuition revenues a guide to modern methods of market research, student recruitment, and institutional pricing William Ihlanfeldt. - San Francisco, CA Jossey-Bass Publishers 1980. - xvi, 267 p.

Includes index.

Bibliography: p. 251-257.

0875894526

79092463


Universities and colleges--Admission.--United States
Marketing research
College costs--United States.

LB2351.2 / .I35

378/.105/0973