TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0471631094
AV  - HF5415 .Z54 1989
U1  - 658.8 19
PY  - 1989///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Local
N1  - Includes bibliographies and indexes
ER  -