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  <titleInfo>
    <title>Health marketing and consumer behavior</title>
    <subTitle>a guide to basic linkages</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Winston, William J.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Haworth Press</publisher>
    <dateIssued>c1985</dateIssued>
    <dateIssued encoding="marc">1985</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiii, 101 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William J. Winston, editor.</note>
  <note>"Has also been published as Health marketing quarterly, volume 3, number 1, fall 1985"--T.p. verso.</note>
  <note>Includes bibliographies.</note>
  <subject authority="mesh">
    <topic>Marketing of Health Services</topic>
  </subject>
  <subject authority="mesh">
    <topic>Consumer satisfaction</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Physicians</topic>
    <topic>Attitudes</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sick</topic>
    <topic>Attitudes</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Consumer satisfaction</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Medical care</topic>
    <topic>Marketing</topic>
    <topic>Addresses, essays, lectures</topic>
  </subject>
  <classification authority="lcc">RA410.5 .H418 1985</classification>
  <classification authority="ddc" edition="19">362.1/068/8</classification>
  <classification authority="nlm">W1 HE414D v. 3 no. 1 W 74 H4363</classification>
  <identifier type="isbn">0866564624</identifier>
  <identifier type="isbn">0866564632 (pbk.)</identifier>
  <identifier type="lccn">85014082</identifier>
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    <recordCreationDate encoding="marc">850614</recordCreationDate>
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    <recordIdentifier source="BIBL">82120</recordIdentifier>
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