Health marketing and consumer behavior a guide to basic linkages
William J. Winston, editor.
- New York Haworth Press c1985.
- xiii, 101 p.
"Has also been published as Health marketing quarterly, volume 3, number 1, fall 1985"--T.p. verso.
Includes bibliographies.
0866564624 0866564632 (pbk.)
85014082
Marketing of Health Services.
Consumer satisfaction
Physicians--Attitudes--Addresses, essays, lectures.
Sick--Attitudes--Addresses, essays, lectures.
Consumer satisfaction--Addresses, essays, lectures.
Medical care--Marketing--Addresses, essays, lectures.
RA410.5 / .H418 1985
362.1/068/8
W1 HE414D v. 3 no. 1 W 74 H4363