Health marketing and consumer behavior a guide to basic linkages William J. Winston, editor. - New York Haworth Press c1985. - xiii, 101 p.

"Has also been published as Health marketing quarterly, volume 3, number 1, fall 1985"--T.p. verso.

Includes bibliographies.

0866564624 0866564632 (pbk.)

85014082


Marketing of Health Services.
Consumer satisfaction
Physicians--Attitudes--Addresses, essays, lectures.
Sick--Attitudes--Addresses, essays, lectures.
Consumer satisfaction--Addresses, essays, lectures.
Medical care--Marketing--Addresses, essays, lectures.

RA410.5 / .H418 1985

362.1/068/8

W1 HE414D v. 3 no. 1 W 74 H4363