Serraf, Guy. <br/><br/>
Dicionario metodológico de mercadotecnia 
Guy Serraf; traducción Heléne Levesque Dion. 
 - México  Editorial Trillas  c1988. 
 - 264 p. 
<br/><br/> Translation of : Dictionnaire methologique du marketing 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9682427061 
<br/><br/><label>LCCN: </label>82082470 //r91 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .S3 
<br/><br/><label>Dewey Class. No.: </label>658.8003