TY - BOOK AU - Fisher,Roger AU - Ury,William AU - Patton,Bruce TI - Obtenga el si: el arte de negociar sin ceder PY - 1985///, 1984 CY - Mexico PB - Companía Editorial Continental KW - Negotiation KW - Local KW - Negociacion KW - LEMB N1 - Reprint. Originally published: Boston : Houghton Mifflin, 1981; Translation of : Getting to yes : negotiating agreement without giving in. 1981 ER -