TY  - BOOK
AU  - Schrank,Jeffrey
TI  - Understanding mass media
SN  - 0844256900
PY  - 1991///
CY  - Lincolnwood, Ill.
PB  - NTC Textbook Co.
KW  - Mass media
KW  - Local
KW  - Advertising
KW  - LEMB
KW  - Television broadcasting
KW  - Radio broadcasting
KW  - Newspapers
KW  - Motion picture
N1  - Includes index
ER  -