TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert Allen
TI  - Strategic marketing problems: cases and comments
AV  - HF5415.135 .K47 1987
U1  - 658.8 19
PY  - 1987///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Local
KW  - Management
N1  - Includes bibliographies
ER  -