00778nam a2200241Ia 45000010005000000030005000050050017000100080041000270100015000680200022000830200035001050500026001400820014001661000026001802450090002062500012002962600036003083000021003445040029003656500053003946500048004477000041004956543BIBL20160527192401.0860815s1987    maua     b    00010 eng    a 86022180   z0205103332c26.00  a020510553X (International ed.)0 aHF5415.135b.K47 19870 a658.821910aKerin, Roger A.2LEMB10aStrategic marketing problemsbcases and commentscRoger A. Kerin, Robert A. Peterson.  a4th ed.0 aBostonbAllyn and Baconcc1987.  axv, 735 p.bill.  aIncludes bibliographies. 0aMarketingxDecision makingxCase studies.2Local 0aMarketingxManagementxCase studies.2Local10aPeterson, Robert Allend1944-2Local