TY - BOOK AU - Cunningham,William Hughes AU - Cunningham,Isabella C.M. AU - TI - Mercadeo: un enfoque gerencial SN - 0673193098 AV - HF5415 .C796 1990 PY - 1990/// CY - Glenview, Ill. PB - Scott, Foresman KW - Marketing KW - Local KW - Management N1 - Includes bibliographical references and indexes ER -