Cunningham, William Hughes. <br/><br/>
Mercadeo  un enfoque gerencial 
William H. Cunningham, Isabella C.M. Cunningham, Eduardo López Ballori. 
 - Glenview, Ill.  Scott, Foresman  c1990. 
 - x, 785 p.  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0673193098 
<br/><br/><label>LCCN: </label>90127430  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C796 1990