TY  - BOOK
AU  - Hall,Robert W.
TI  - Media math: basic techniques of media evaluation
SN  - 0844231428 (pbk.)
AV  - HF5826.5 .H35 1987
U1  - 659.1/01/51 19
PY  - 1987///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Mathematics
KW  - Local
KW  - Business mathematics
N1  - Includes index
ER  -