Hall, Robert W. <br/><br/>
Media math  basic techniques of media evaluation 
Robert W. Hall. 
 - Lincolnwood, Ill.  NTC Business Books  c1987. 
 - v, 138 p.  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844231428 (pbk.)  14.95 
<br/><br/><label>LCCN: </label>86062067  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Mathematics.<br/>Business mathematics
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .H35 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/51