TY  - BOOK
AU  - Barban,Arnold M.
AU  - Cristol,Steven M.
AU  - Kopec,Frank J.
TI  - Essentials of media planning: a marketing viewpoint
SN  - 0844230189 (pbk.)
AV  - HF5826.5 .B37 1987
U1  - 659.1/11 19
PY  - 1987///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Local
KW  - Marketing
N1  - Includes bibliographies and index
ER  -