00933nam a2200289Ia 4500 6495 BIBL 20160527192301.0 870807s1987||||ilua b 00110 eng d 86051055 0844230189 (pbk.) 14.95 spa EVLG 659.111 B228e2 c1 HF5826.5 .B37 1987 659.1/11 19 659.111 B228e2 Barban, Arnold M. 199446 Local Essentials of media planning a marketing viewpoint Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. 2nd ed. Lincolnwood, Ill. NTC Business Books c1987. xii, 160 p. ill. Includes bibliographies and index. Advertising media planning 49506 Local Marketing 131165 Local Cristol, Steven M. 214388 Local Kopec, Frank J. 242936 Local 5544 5544 0 0 0 659_111000000000000_B228E2 0 evl 171338 10 10 1 2016-05-27 8702 0 659.111 B228e2 80000000158546 2016-05-27 00:00:00 r:6495 z:NCC:D 6