00793nam a2200253Ia 45000010005000000030005000050050017000100080041000270100015000680200029000830410008001120500024001200820017001441000029001612450110001902500012003002600050003123000022003625040039003846500038004236500021004617000030004827000027005126495BIBL20160527192301.0870807s1987||||ilua     b    00110 eng d  a 86051055   a0844230189 (pbk.)c14.950 aspa0 aHF5826.5b.B37 19870 a659.1/1121910aBarban, Arnold M.2Local10aEssentials of media planningba marketing viewpointcArnold M. Barban, Steven M. Cristol, Frank J. Kopec.  a2nd ed.0 aLincolnwood, Ill.bNTC Business Bookscc1987.  axii, 160 p.bill.  aIncludes bibliographies and index. 0aAdvertising media planning2Local 0aMarketing2Local10aCristol, Steven M.2Local10aKopec, Frank J.2Local