Barban, Arnold M. <br/><br/>
Essentials of media planning  a marketing viewpoint 
Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. 
 - 2nd ed. 
 - Lincolnwood, Ill.  NTC Business Books  c1987. 
 - xii, 160 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0844230189 (pbk.)  14.95 
<br/><br/><label>LCCN: </label>86051055  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .B37 1987 
<br/><br/><label>Dewey Class. No.: </label>659.1/11