TY  - BOOK
AU  - Schultz,Don E.
TI  - Strategic advertising campaigns
SN  - 0844230553
AV  - HF5823 .S3636 1989
U1  - 659.1/13 20
PY  - 1990///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising campaigns
KW  - Local
N1  - 920131; Includes bibliographical references (p. 619) and index
ER  -