Schultz, Don E. <br/><br/>
Strategic advertising campaigns 
Don E. Schultz. 
 - 3rd ed. 
 - Lincolnwood, Ill., USA  NTC Business Books  1990. 
 - xix, 630 p.  ill.  25 cm. 
<br/><br/> 920131 
<br/><br/>Includes bibliographical references (p. 619) and index. 
<br/><br/><label>ISBN: </label>0844230553 
<br/><br/><label>LCCN: </label>89060185  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5823  / .S3636 1989 
<br/><br/><label>Dewey Class. No.: </label>659.1/13