Kotler, Philip, <br/><br/>
Principles of marketing 
Philip Kotler. 
 - Annoted instructor's edition. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1991. 
 - xxiii, 711 p.  col. ill. 
 - The Prentice Hall series in marketing .
<br/><br/> Annotations and Instructor's Manual by Richard G. Starr, Jr. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing