TY  - BOOK
AU  - Book,Albert C.
AU  - Cary,Norman D.
AU  - Tannenbaum,Stanley I.
TI  - Radio & television commercial
SN  - 0872510956 (pbk.)
AV  - HF6146.B74 B66 1984
U1  - 659.14/0973 19
PY  - 1984///
CY  - Chicago, Ill.
PB  - Crain Books
KW  - Broadcast advertising
KW  - United States
KW  - Local
KW  - Television advertising
KW  - Radio advertising
N1  - Bibliography: p. 221-222
ER  -