Russ, Frederick A. <br/><br/>
Marketing 
Frederick A. Russ, Charles A. Kirkpatrick. 
 - Boston  Little, Brown  c1982. 
 - xxv, 582 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0316762725 
<br/><br/><label>LCCN: </label>81082648  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .R865 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8