Loudon, David L. <br/><br/>
Consumer behavior  concepts and applications 
David L. Loudon, Albert J. Della Bitta. 
 - 3rd ed. 
 - New York  McGraw-Hill  c1988. 
 - xxiii, 726 p.  ill. (some col.)  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070387648 
<br/><br/><label>LCCN: </label>87027979  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .L68 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/34