TY  - BOOK
AU  - Windahl,Swen
AU  - Signitzer,Benno
AU  - Olson,Jean T.
TI  - Using communication theory: an introduction to planned communication
SN  - 0803984308
U1  - 302.2 20
PY  - 1992///
CY  - London, Newbury Park, Calif.
PB  - Sage Publications
KW  - Communication planning
KW  - Local
KW  - Mass media
KW  - Planning
KW  - Communication
N1  - Includes bibliographical references (p. [223]-242) and index
ER  -