Windahl, Swen

Using communication theory an introduction to planned communication Sven Windahl and Benno H. Signitzer, with Jean T. Olson. - London Newbury Park, Calif. Sage Publications 1992. - 248 p. ill. 25 cm.

Includes bibliographical references (p. [223]-242) and index.

0803984308


Communication planning.
Mass media--Planning.

Communication

302.2