TY  - BOOK
AU  - Winston,William J.
TI  - Innovations in hospital marketing
T2  - Health marketing quarterly series
SN  - 0866563490
AV  - RA965.5 .I56 1984
U1  - 362.1/1/0688 19
PY  - 1984///
CY  - New York
PB  - Haworth Press
KW  - Hospitals
KW  - Marketing
KW  - Local
KW  - Public relations
N1  - Published also as v. 2, no. 1, fall 1984 of the Health marketing quarterly; Includes bibliographies
ER  -