Jain, Subhash C. <br/><br/>
Marketing planning & strategy 
Subhash C. Jain. 
 - 3rd ed. 
 - Cincinnati, OH  South-Western Pub.  c1990. 
 - xxi, 916 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538802510  32.00 
<br/><br/><label>LCCN: </label>89039053  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J35 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8/02