<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00972nam a2200277Ia 4500</leader>
  <controlfield tag="001">66039</controlfield>
  <controlfield tag="003">BIBL</controlfield>
  <controlfield tag="005">20160527192512.0</controlfield>
  <controlfield tag="008">800722s1981    cau      b    00110 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a"> 80020050 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">0534008836</subfield>
    <subfield code="c">7.95</subfield>
  </datafield>
  <datafield tag="049" ind1=" " ind2=" ">
    <subfield code="a">EVLG</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2=" ">
    <subfield code="a">HN90.M3</subfield>
    <subfield code="b">D36</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2=" ">
    <subfield code="a">302.2/3</subfield>
    <subfield code="2">19</subfield>
  </datafield>
  <datafield tag="092" ind1=" " ind2=" ">
    <subfield code="a">302.23</subfield>
    <subfield code="b">D261m</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2="0">
    <subfield code="a">Davis, Dennis K.</subfield>
    <subfield code="9">215785</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Mass communication and everyday life</subfield>
    <subfield code="b">a perspective on theory and effects</subfield>
    <subfield code="c">Dennis K. Davis, Stanley J. Baran.</subfield>
  </datafield>
  <datafield tag="260" ind1="0" ind2=" ">
    <subfield code="a">Belmont, Calif.</subfield>
    <subfield code="b">Wadsworth Pub. Co.</subfield>
    <subfield code="c">c1981.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 217 p.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">920610</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographies and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Social aspects</subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">132485</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Political aspects</subfield>
    <subfield code="z">United States.</subfield>
    <subfield code="9">132485</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="z">United States</subfield>
    <subfield code="x">Psychological aspects.</subfield>
    <subfield code="9">132485</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2="0">
    <subfield code="a">Baran, Stanley J.,</subfield>
    <subfield code="e">joint author.</subfield>
    <subfield code="9">57611</subfield>
    <subfield code="2">Local</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">51120</subfield>
    <subfield code="d">51120</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">302_230000000000000_D261M</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">evl</subfield>
    <subfield code="9">178402</subfield>
    <subfield code="a">10</subfield>
    <subfield code="b">10</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2016-05-27</subfield>
    <subfield code="i">95683</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">302.23 D261m</subfield>
    <subfield code="p">80000000311277</subfield>
    <subfield code="r">2016-05-27 00:00:00</subfield>
    <subfield code="x">r:66039 </subfield>
    <subfield code="x"> z:NCC:D</subfield>
    <subfield code="y">6</subfield>
  </datafield>
</record>
