Hiebert, Ray Eldon. <br/><br/>
Mass media IV  an introduction to modern communication 
Ray Eldon Hiebert, Donald F. Ungurait, Thomas W. Bohn. 
 - New York  Longman  c1985. 
 - xv, 687 p.  ill. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 672-680. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>84019459  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>LC Class. No.: </label>P90  / .H479 1985 
<br/><br/><label>Dewey Class. No.: </label>302.2/3