Bettinghaus, Erwin Paul <br/><br/>
Persuasive communication 
[by] Erwin P. Bettinghaus. 
 - 4th ed. 
 - New York  Holt, Rinehart and Winston  1987. 
 - x, 286 p.  illus. 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>BF637.P4  / B4 
<br/><br/><label>Dewey Class. No.: </label>301.1