TY  - BOOK
AU  - Congram,Carole A.
AU  - Friedman,Margaret L.
ED  - American Management Association.
TI  - The AMA handbook of marketing for the service industries
SN  - 081440104X
AV  - HD9980.5 .A53 1991
U1  - 658.8 20
PY  - 1991///
CY  - New York, NY
PB  - American Management Association
KW  - Service industries
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -